Complete TV Playout Solutions
Launch and operate your television channel with MicrowaveSoft. Discuss your playout requirements with our team and receive a tailored proposal for your broadcast workflow.
Your channel. Your dedicated infrastructure. Our broadcast expertise.
What the Service Covers
We provide each channel with its own dedicated playout server, complete with the required playout software, encoding equipment, channel branding tools, monitoring systems, and distribution connectivity. From receiving your content to delivering the final broadcast signal, our team manages the complete technical workflow.
- 01
Content Preparation
Ingest, technical checks, transcoding and organization of your programmes, commercials and promotional content.
According to agreed scope - 02
Scheduling & Playlists
Playout and automation software for daily and weekly playlists. Playlist creation by our team is available by agreement.
Provided with each channel - 03
Branding & Graphics
Channel-branding tools for logos, lower thirds, tickers and other on-screen graphics, using your branding materials.
Provided with each channel - 04
Playback & Playout
A dedicated playout server configured for your channel, playing scheduled files and switching in live programmes.
Provided with each channel - 05
Monitoring & Support
Signal-monitoring systems for your output. The level of operational and technical support is agreed with you.
Provided with each channel - 06
Delivery to Distribution
Encoding and distribution connectivity to hand your channel to satellite or IP distribution infrastructure.
Provided with each channel
Available According to the Agreed Scope
Depending on your requirements, the solution can also include the following. Your proposal states exactly which items are part of your service.
- Live-input switching and live-event integration
- Commercial and promotional-content scheduling
- File ingest, content management, and quality control
- Audio configuration and multilingual audio support
- Subtitle and closed-caption integration
- Recording and compliance logging
- Primary and backup storage
- Remote access for authorized channel personnel
- Redundancy and disaster-recovery options
- Delivery to OTT, CDN, or other distribution platforms
From Requirements to On Air
A typical path for launching a channel on MicrowaveSoft playout. Timelines and the exact scope of each step are confirmed in your proposal.
- 01
Share Your Requirements
Tell us about your channel, schedule, content, branding and distribution platforms.
- 02
Receive a Proposal
We prepare a technical and commercial proposal for the infrastructure, software and support you need.
- 03
Configure & Test
The agreed platform is configured and tested with you against your operational and distribution requirements.
- 04
Launch
Your channel goes on air through the agreed distribution paths.
- 05
Ongoing Operation & Support
Monitoring and technical support continue at the level agreed in your proposal.
Highly Competitive Pricing
Every channel is priced on its actual requirements, so you pay for the playout, support and distribution your channel needs. Request a tailored quotation to receive pricing for your workflow.
Multi-Platform Distribution
One playout output can be prepared for delivery across multiple platforms, helping your channel reach audiences through traditional broadcasting and modern digital services.
Output
Distribution options may include:
- Satellite uplink and DTH broadcasting
- Contribution and distribution feeds
- IPTV platforms
- OTT applications and websites
- Content delivery networks
- Secure IP transport
- Social and digital destinations
- Cable and terrestrial operators
- Partner or affiliate networks
MicrowaveSoft can also coordinate the playout service with our satellite capacity, uplink, turnaround, video-backhaul, IP contribution, and OTT-distribution solutions.
A Dedicated Server for Every Channel
Unlike shared or limited playout platforms, our dedicated service provides infrastructure configured specifically for your television channel.
A dedicated environment provides greater control over:
- Channel scheduling and automation
- Storage capacity and content organization
- Graphics and on-screen branding
- Encoding profiles and output formats
- User access and permissions
- Integration with external systems
- Security and operational reliability
- Future upgrades and channel expansion
The server can be deployed at our broadcast facility, at the customer’s location, in a suitable data centre, or through a hybrid architecture, depending on the technical and commercial requirements of the project.
Professional Channel Automation
Our playout systems are designed to support continuous channel operation while reducing repetitive manual work.
Programmes, advertisements, promotional clips, station IDs, fillers, and other content can be organized into scheduled playlists. The automation system then plays each item according to the approved broadcast schedule.
The system can also support:
- Daily and weekly playlists
- Repeating programme blocks
- Commercial-break scheduling
- Automatic transitions between programmes
- Live-programme insertion
- Automatic logo and graphics control
- Start- and end-time management
- Content validation and missing-file alerts
- Emergency playlist and backup-content operation
This gives broadcasters an efficient and manageable workflow while maintaining professional and consistent on-air presentation.
- 18:00:00Station IDID
- 18:00:10Evening ProgrammeProgramme
- 18:26:30Commercial BreakBreak
- 18:29:30Promo — Coming NextPromo
- 18:30:00Live Studio FeedLive
- 19:00:00DocumentaryProgramme
Illustrative schedule.
Live and Pre-Recorded Content
Our playout solutions can manage both scheduled files and live programming.
Live feeds can be received from studios, newsrooms, event locations, remote production teams, satellite links, fibre connections, or secure IP contribution systems. The live feed can then be switched into the scheduled playlist and returned to automated programming when the live segment finishes.
This makes the service suitable for:
- News channels
- Entertainment channels
- Religious and community broadcasters
- Sports and live-event channels
- Educational channels
- Music and cultural channels
- Corporate and government television
- Promotional or thematic channels
Content Ingest and Management
We help organize your media into a reliable, easy-to-manage content library.
Content can be uploaded or transferred through approved file-transfer methods, checked against the agreed technical specifications, and stored for scheduled transmission.
Depending on the selected service package, our workflow can include:
- 01Secure content upload
- 02Format and technical validation
- 03File transcoding
- 04Content categorization
- 05Metadata management
- 06Storage and archiving
- 07Playlist preparation
- 08Backup and restoration procedures
Encoding and Signal Preparation
MicrowaveSoft can provide and configure the encoding equipment required to prepare your channel for its selected distribution platform.
Based on the project requirements, our systems can support standard-definition, high-definition, Full HD, and other agreed formats, as well as commonly used broadcast and IP-delivery codecs.
We manage key technical settings such as:
- 01Video resolution and frame rate
- 02Video and audio bitrate
- 03Aspect ratio
- 04Audio format and channel configuration
- 05Constant or variable bitrate settings
- 06Service identification and metadata
- 07IP transport and stream configuration
- 08Compatibility with the selected satellite, operator, CDN, or receiving platform
All final formats and technical parameters are confirmed during the design and testing stage.
Illustrative on-screen graphics layout.
Channel Branding and Graphics
Create a consistent and professional on-air identity with integrated channel-branding tools.
Your solution can include:
- Static or animated channel logos
- Programme titles and lower thirds
- News tickers and scrolling text
- Clocks, countdowns, and information displays
- “Coming Next” and programme-promotion graphics
- Emergency and public-information messages
- Sponsor graphics
- Scheduled branding changes
Our team can configure the graphics workflow using the branding materials supplied by your organization.
Monitoring, Reliability and Backup
Continuity is essential for every broadcaster. Our solutions can be designed with monitoring and redundancy appropriate to the importance of the channel.
Available options may include:
- Continuous signal monitoring
- Automated system alerts
- Primary and backup playout servers
- Redundant encoders and network paths
- Backup playlists and emergency content
- Content and configuration backups
- Output recording and compliance logging
- Remote technical access
- Disaster-recovery arrangements
The final redundancy architecture is designed according to the broadcaster’s operational requirements and budget.
Technical Support
MicrowaveSoft provides technical assistance throughout the lifecycle of the service—from initial design and deployment to testing, launch, maintenance, and future expansion.
Our support can cover:
- System design and solution engineering
- Installation and configuration
- Content-workflow planning
- Integration with studios and distribution platforms
- Pre-launch testing
- Staff orientation and operational training
- Remote troubleshooting
- Preventive maintenance
- Software and system updates
- Channel upgrades and expansion
Support coverage and response arrangements are defined in the applicable service agreement.
Built Around Your Channel
Every television channel has different programming, branding, storage, connectivity, and distribution requirements. MicrowaveSoft therefore designs each playout solution individually.
We begin by understanding:
- The type of channel and content
- The expected daily or 24/7 broadcast schedule
- The number of live and recorded programmes
- Required video and audio formats
- Graphics and branding requirements
- Storage and archive requirements
- Primary distribution platforms
- Backup and redundancy expectations
- The level of operational and technical support required
We then prepare a complete technical and commercial proposal covering the infrastructure, software, encoding, implementation, support, and connectivity required for your channel.
Discuss Your Playout Requirements
Whether you need a complete managed playout service or dedicated infrastructure for your own broadcast team, MicrowaveSoft can provide the technology, connectivity, and expertise needed to take your channel on air.
Contact us today to discuss your channel and receive a customized playout proposal.